Altra Running is a new running shoe manufacturer that was built from the ground up on the concept of zero-drop, foot-minded running shoes. They have been making a splash in the minimalist/barefoot running shoe movement with their ultra-minimalist Altra Adam as well as their zero-drop options the Altra Instinct and Altra Lone Peak. You can find their web presence here: altrazerodrop.com and below is the official Altra story from their website!
The Altra Story
“Running technique has always been a big deal in my family. My dad blew out his knee playing college football and was told he would never run again. He learned to avoid heel striking and run with proper technique to pull the pressure off his knee. Reducing the cushioning and weight of the heels in his running shoes helped him maintain proper technique and stay injury free. Since then, he's won major marathons, worked for running shoe companies and built our dream running store in the Rocky Mountains.”
“Nearly 20 years after starting the store, we still felt there was a large gap for truly biomechanically correct footwear. We believed that shoes shouldn't encourage a heel strike; they should let the body move naturally.”
“For years, we had cut down the heels of regular running shoes to test our Zero Drop™ theory and had seen incredible results with our staff and customers. It eliminated injuries and helped people get back into running, just like my dad.”
“Working with engineers, designers, elite runners and biomechanical experts, we started making prototypes to bring Altra footwear to the masses. Our unique, Zero Drop™, foot-shaped, gender-specific design was exactly what we were looking for - a shoe to help everyone run naturally!”
“We've seen our footwear reduce injuries, improve running technique and change lives. We know it will help your customers run better and healthier. Life's short, run naturally!”
Founder, Altra Zero Drop™ Footwear