Merrell is clearly trying to break ground into the women's market. They have their whole. "Pretty Strong" campaign goign on over at http://www.merrell.com/US/en/Barefoot-womenhttp://www.merrell.com/US/en-US/Product.mvc.aspx/29017W/69294/Womens/Barefoot-Run-Tempo-Glove?dimensions=0
A glove-like, water resistant, breathable upper forms a barrier against cold ground and frozen precipitation while staying true to your foot’s natural motion. http://www.merrell.com/US/en-US/Product.mvc.aspx/29018W/69298/Black/J56378?dimensions=0
Go barefoot in style this winter without Jack Frost nipping at your toes. These casual barefoot boots are waterproof and insulated to protect your feet from the cold, while letting you experience the foot freedom you love. We added a little arch support and minimalist 3.5 mm cushioning to warm your sole over frozen ground.
The key thing here is water resistance.
I still wouldn't pay more than $60-70 for a pair of non leather Merrells seeing how they are so overstocked that they appear in TJ Maxx and Marshall's according to people on this forum.