Tags: news
Mar 29, 2012 | 77 comments »

Vibram is being named in a class action lawsuit for deceptive marketing practices.
Got some breaking (and unfortunate) news: Vibram is being sued in a class action lawsuit over "deceptive claims" associated with the sale of FiveFingers. The case is VALERIE BEZDEK, Individually and on Behalf of All Others Similarly Situated, Plaintiff…
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Jan 24, 2012 | 68 comments »

Take a sneak peak at some of the upcoming releases for Fall 2012 from Vibram FiveFingers!
The Fall 2012 Vibram FiveFingers line-up features water-resistant toe shoes in a big way! The Lontra, Speed LR and XC, Classic Fresca, and Spyridon are all coming to the U.S. and Europe is getting two new versions of the KSO Trek as well as a laced Lontra!
FiveFingers Trek Pro
FiveFingers Trek Flip
FiveFingers
FiveFingers
FiveFingers
FiveFingers
Check out this press release from Vibram Italy:
Do you like water but only for bathin…
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Dec 26, 2011 | 386 comments »
I found out last Sunday that Born to Run in Seattle Washington was having a Vibram FiveFingers Trunk Show. I promptly dropped what I was doing grabbed my camera and headed down to check out what they had going on.
The Local Vibram representative h…
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Nov 18, 2011 | 19 comments »
When the speed style first came to market it was available in only two colors Black and White for male sizes and bright blue and whit for the female version. This will change next spring once Vibram releases several new color variations for the Speed s…
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Nov 7, 2011 | 9 comments »
Could a drill you could practice virtually anywhere be the key to better, even possibly best, running form? And if W.G. George's 100-Up could make you a better runner — teach you how to run fast and injury free — wouldn't you want to learn it? The possibility of mastering the 100-Up so fascinated me that I dedicated a chunk of my weekend to creating a challenge around the exercise but I need your help.
Could a drill you could practice virtually anywhere be the key to better, even possibly best, running form? And if W.G. George's 100-Up could make you a better runner — teach you how to run fast and injury free — wouldn't you want to learn it? The possibility of mastering the 100-Up so fascinated me that I dedicated a chunk of my weekend to creating a challenge around the exercise but I need your help.
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Sep 29, 2011 | 7 comments »

Various photos from the 2011 NYC Barefoot Run on September 25, 2011, on Governor's Island.
Had the fantastic opportunity to get up to New York City for the 2011 NYC Barefoot Run this past weekend. Special thanks to Merrell Barefoot for getting me up there — you want to talk about a company that cares about an authentic supporter of the…
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Aug 26, 2011 | 23 comments »
The wait is over: zip-up toe boots — a.k.a. Bormio Vibram FiveFingers — are available for purchase at Travel Country!
I've reviewed the Bormio FiveFingers at length thanks to having had a pair to play with over the past few months. Here'…
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Aug 18, 2011 | 35 comments »
City Sports Vibram FiveFingers Trek LS Giveaway Contest Rules
The contest winner will be selected at random from the pool of BirthdayShoes.com email subscribers as it stands at the contest's end. The contest's end will coincide with an announcement…
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Aug 17, 2011 | 34 comments »

Christian Burke, an ultrarunner from California, has been tapped by Skechers to promote their upcoming entry into the (wannabe?) barefoot shoes/minimalist footwear category, the Skechers GoRun.
In what will come as no surprise to anyone (Who's paying attention) is a new "minimalistic" shoe from Skechers — the Skechers GoRun.
That Skechers would introduce a new shoe that rides the coattails of the barefoot/natural running movement was…
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Aug 2, 2011 | 22 comments »

2012 New Balance NB Minimus Zero Trail (my guess) teaser, close-up shots just leaked. This is the first zero-dropped New Balance for their minimalist footwear/barefoot shoes line and a departure from their original 2010 installation, which featured a 4mm heel-to-toe drop.
The folks over at New Balance have started leaking out information about their next entry into the minimalist footwear/barefoot shoes category — the New Balance NB Minimus Zero,or the NB Minimus Zero for short. The NB Minimus Zero line will, as t…
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Jul 28, 2011 | 40 comments »

Photo of some of the 2012 Vibram FiveFingers upcoming models. Names rumored to be from top to bottom the Sorrento, Rimini LR, and Grado FiveFingers. Taken from the 2011 Friedrichshafen Outdoor Trade show (July 14-17) in Friedrichshafen, Germany. Photo by Linda of nujo.lv. Used with permission.
Who wants more toe shoes? How about a sneak peak at some upcoming 2012 Vibram FiveFingers for casual wear, ultra-light running, running trails? It's time to nerd out on some minimalist footwear that will be hitting the scene next year because as yo…
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Jul 26, 2011 | 12 comments »
The Vibram FiveFingers KomodoSport LS ("LS" means it's got laces!) is now available for purchase at CitySports! This means that we have a giveaway contest winner (check your email if you were an email subscriber as I will be contacting you directly!).…
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Jul 18, 2011 | 69 comments »

Vibram (left), the originator of the FiveFingers toe shoes, filed suit against Fila Skele-toes (right), a maker of a four-toed varietal of toe shoes that hit the market in Spring 2011.
VIBRAM SUES FILA USA FOR PATENT INFRINGEMENTCONCORD, MA, JULY 18, 2011 - Vibram S.p.A., of Italy, today announced that it and its wholly-owned subsidiary, Vibram USA Inc. have commenced legal action in the United States District Court, District of Ma…
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Jun 27, 2011 | 73 comments »
The U.S. Army has officially, unequivocally banned the use of toe shoes. Read the relevant part of the ALARACT and weep: "Only those shoes that accomodate all five toes in one compartment are authorized for wear. Those shoes that feature five separate,…
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May 31, 2011 | 42 comments »

From left to right, the Vibram FiveFingers Speed in white/blue (women's), teal/white (women's), and black/white (men's).
The FiveFingers Speed is Coming to the U.S. any day now!Hallelujah!The Vibram FiveFingers Speed a.k.a. the retro-styled, laced-up, limited-release Vibram toe shoes are finally about to be available at large, here in the United States, for purchas…
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May 23, 2011 | 112 comments »

Some rights reserved by Andrew-Hyde
On May 18, 2011, ex-MSNBC news personality Keith Olbermann appeared on The Late Show with David Letterman — his first television appearance since his exit from MSNBC on January 21, 2011.Though the interview with Letterman is more about Olberman…
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Apr 14, 2011 | 106 comments »

A collage of the Reebok Realflex marketing blast. Note the runners running on natural surfaces in a shoe that is supposed to protect against man-made surfaces. Makes sense, no?
Reebok has officially joined the bandwagon of barefoot running "or natural running." That may be understating the significance of this event—Reebok has not just created a "natural running" shoe. No, no, they have perfected natural movement. T…
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Apr 5, 2011 | 8 comments »
Over the next few months, author Christopher McDougall will be hosting the Naked Tour to coincide with the paperback release of his blockbuster book Born to Run. The cross country tour will include barefoot runs, demos and "cabarets". These part seminar/…
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Oct 18, 2010 | 6 comments »

NB Minimus
This past Friday, New Balance released high resolution photos of each shoe in their upcoming Minimus line of shoes. This is the latest in their "controlled leak" trickle of marketing information designed to build up interest in the line. Apple Computer h…
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Sep 30, 2010 | Leave a comment »
The Freedom’s Run Race Director, Mark Cucuzzella MD, asked us to pass along a press release about a fun run for kids sponsored by Terra Plana products, Vivobarefoot footwear. It looks like a really cool, fun event and there are even free shoes being gi…
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Aug 27, 2010 | 29 comments »

Screen captures of the New Balance Minimus Trail "barefoot running shoe" set to be released in 2011 by NB. The video these shots were pulled from features ultramarathoner Anton Krupicka.
Two New Balance Minimus (available Spring 2011) marketing videos have appeared on youtube. We haven't had time to do any analysis of them yet, but here they are:The first features ultra marathoner Anton Krupicka wearing the orange Minimus seen in pre…
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Aug 10, 2010 | 6 comments »
We've just learned that a new Five Fingers Trek Sport for women has been released and is available for purchase from CitySports! Not only that, but it is available in two colors: Champagne and Black.The Trek Sport is a cross between a KSO and a KSO T…
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Jul 26, 2010 | 1 comment »

Women's Light Grey-Blue Vibram Five Fingers Sprint
We've just been notified that a new Light Grey-Blue Vibram Five Fingers Sprint has been released — for women. The above Vibram Five Fingers Sprint is now "out" and available for purchase from CitySports! Though CitySports just got them in thi…
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Jul 22, 2010 | 22 comments »
...and a special message from Vibram Five Fingers to counterfeiters!First the "select footwear" partnership with Merrell ...Vibram has partnered with Merrell to launch "Merrell Barefoot," a collection of "six minimalist styles for men and women"…
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Jul 20, 2010 | 49 comments »
BirthdayShoes.com is pleased to introduce a TheShoeMart.com as new site sponsor and simultaneously give you a preview of the new Vibram Five Fingers 2010 fall line-up which will soon be available there. You can be confident you are getting the real thing…
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