At SKORA, we look at things differently. We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.
Tags: skora
SKORA BASE & FORM Review
Apr 24, 2012 | 35 comments »
Reviewing the REAL RUNNING shoes from new running shoe company Skora. On the left, the Skora Base; on the right the Skora Form.
The BASE and FORM models reviewed here today are SKORA’s first foray into an increasingly crowded minimalist shoe market. But as we pointed out, SKORA prefers to eschew terms like “minimal”, “natural” or “barefoot” in favor of their marketing tagline “run real.” more »
SKORA BASE & FORM (Real) Running Shoes First Look
Apr 4, 2012 | 23 comments »
SKORA is a brand new company entering the minimalist running shoe arena. Just don’t call it minimalist. SKORA’s tagline is “Run Real” as the company goes on to explain in their marketing material, "We reject the terms “minimal”, “natural”, or “barefoo… more »
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