For example, let's say that you are out climbing a tree in your VFFs. You take your camera phone and snap a photo showing off your Vibrams and then post that photo to twitter with the accompanying message "I'm up in a tree in my VFFs!" VFF Now! will pick up that tweet and show it off on here at http://birthdayshoes.com/vffnow/ !
This idea was spawned awhile back via the "primal" cooking photos that @PayNowLiveLater was compiling for the paleo diet community (See that implementation here). Since people are always tweeting photos of their VFFs, it seemed like PNLL's application would be great for birthdayshoes.
So if you tweet pics of your VFFs or want to see what others are doing in their FiveFingers "right now," check out VFF Now!