Comment from: jigamo [Visitor]
jigamo

Hmm. Looks like the website (http://www.topoathletics.com) is either down or having issues right now.

12/12/12 @ 11:03
Comment from: kaioslider [Visitor]
kaioslider

Meh. Lost me at "amplify". I'm skeptical, my guess is that this is more about making money (for Tony and investor(s)) than bringing something truly new to the market.

12/12/12 @ 12:04
Comment from: Larry Prater [Visitor]
Larry Prater

Drop the "s" in "athletics" and you can get the website. www.topoathletic.com

12/12/12 @ 13:20
Comment from: robert [Member]  

Topo The Morning To Ya...

I can kind of see the shape in the pictures. It looks interesting. I just don't enjoy the closed toed shoes and prefer the individual toe pockets.

I wondered what happy to Tony and why he left. Sounds like he wanted to start making some money and also have more control of the direction things go.

12/12/12 @ 15:23
Comment from: A C C [Visitor]
A C C

Like it or not, NB Minimus is massively popular compared to VFFs (and Merrell Barefoot, to an extent). Even more popular than any of these is the Nike Free series.

I bet Topo will end up like Altra or something, very niche. They don't have a distributor base like NB.

12/12/12 @ 16:25
Comment from: steve [Visitor]
steve

I don't know if it is only me, but those images give me nauseous !!

12/12/12 @ 17:21
Comment from: beachbum1701 [Visitor]
beachbum1701

They don't look like they gots toes. I likes my shoes wit' da toes...

12/13/12 @ 08:58
Comment from: Cody R. [Visitor]
Cody R.

interesting, curious about the "amplifying" part of it, could be awesome, or a gimmick, leaning towards gimmick...hoping it's not

but he looks like he wants money lol

12/13/12 @ 18:10
Comment from: robb. [Visitor]
robb.

lame name. with $5M you'd think they could hire a brand wizard to come up with something better than his bro-name from the gym.

12/19/12 @ 14:27
Comment from: Doug B [Visitor]
Doug B

I'm somewhat. If they spent as much time on the shoes themselves as it appears they spent on the marketing campaign, they could be onto something.

As someone else (A C C) mentioned, this will fall on its face without a solid distribution model, and/or massive market seeding.

01/16/13 @ 19:38