Xero Shoes the Shark Tank Sandal?
Xero Shoes—the huaraches sandals company founded by Steven Sashen and Lena Phoenix—is going to be on ABC's Shark Tank at 8:00PM tonight, May 31, 2013! (This is a rerun of the episode that aired February 1, 2013).
If you're not familiar with Shark Tank, it's a show where entrepreneurs pitch their business to five investors. The investors then have the opportunity to bid on investing in the business. The show is great entertainment as it has that live edginess provided by the investors as they ask questions, poke holes, and comment on the pitch presented.
NOTE: Since this is a re-run of the Feb. 1, 2013, episode, if you caught the original airing, you already know what happened! That said, everything below (save for a new sale!) is written as though I didn't know ... make sense? No spoilers!
With a barefoot running sandal business being the investment at foot tonight, you can be sure things are going to get interesting!
Of course, I say "barefoot running sandal" and you hear "huaraches" — the sandals now made famous through Born to Run. As huaraches go, there's no better bang for your buck than those produced by Xero Shoes' whether you run in them or just wear them as your everyday footwear. And this is regardless of whether you you DIY a pair or have them make them custom for your feet. Xero Shoes is the only huaraches or huaraches-inspired sandal manufacturer that produces a custom, made-for-huaraches outsole (In two thicknesses, both of which I've reviewed at length).
Confession time. I'm a little biased towards watching (and promoting) this particular episode of Shark Tank. Why? Well, it's not just because I know Steven or just like Xero Shoes (or that BirthdayShoes.com is supported via affiliated sales of Xeros!); in this case, it's because the cute photo of my oldest daughter was used in the pitch to the sharks (The photo was from a kid's huaraches review)!
So in theory, my girl is going to get a couple seconds of prime time tomorrow night! I don't know for sure she'll be seen on tomorrow night's episode, but my toes will be crossed. Humorously, she'll probably be sleeping when it airs at 9PM EST and even if she was awake, would get almost zero excitement out of being seen on TV. Kids!
As for what might happen on the show, all I can say is that it's my view that Xero Shoes is an incredible business with a bright future. Whether or not the investors on Shark Tank have the prescience to see that or not ... well does it really matter? It's going to make good television regardless!
Bottom line: you can catch Xero Shoes on ABC's Shark Tank at 8PM! If you do, keep an eye out for Avi!
FINALLY, at 8:45 Xero Shoes aving a Shark Tank Sale! To celebrate being in
front of millions of people, Xero Shoes will be offering their DIY kits for 20% off through next Friday, June 7th. The sale starts at 8:45PM Eastern, which is a few minutes before Steven and Lena appear on the show. Just head on over to XeroShoes.com and hook it up!