Comment from: Jeepman [Visitor]

I hope Vibram holds it ground on any cases brought against it. Of course I'm looking at this with biased eyes, but I don't believe Vibam has not made any unfounded claims about their product. Vibram flat out tells you to take it easy while your feet get stronger. All which is a matter of fact in my eyes. I also believe there is enough evidence now to prove everything Vibram claimed about their Fivefingers. If I were Vibram I would make a call to Dr. Daniel Lieberman, professor of Human Evolutionary Biology at Harvard University. Make him your star witness to address any questions that the FTC might have about any of Vibram's marketing.

05/17/12 @ 13:31
Comment from: Ludo [Visitor]

That's great!! Make them pay!
Why not make Asics, Nike, etc.... pay for false advertising for their padded heel and pronation gimmick things too?

05/17/12 @ 14:07
Comment from: DangerDan [Visitor]

The problem is if you sue one you can sue them all, and what happens to companies like Skechers and Reebok can happen to the rest of the industry.

05/17/12 @ 15:24
Comment from: Rich [Visitor]

Justin, I mostly agree with you about consumers taking responsibility for their own purchases and willingness to believe marketing hype. But where I think it crosses a line is when we talk about companies citing studies that are biased, unscientific, or different from what is claimed. If it's just a marketing claim that's one thing. But if you tell me there's hard data for what you're saying and there isn't, that seems to cross the line from marketing fluff into outright deception.

From what little I know of the sketchers and vibrant cases, it sounds to me that the former crossed that line and the latter did not.

05/17/12 @ 15:33
Comment from: Rich [Visitor]

And, @ludo, I see that as different because the nikes of the world are not actively making untrue claims. If they were saying "wear this shoe because it will prevent injury," and they didn't have data for that, then ok. But their marketing does not say that. They may want you to believe it (as does vibram w/r/t five fingers!), but therein lies the difference between marketing and active deception.

05/17/12 @ 15:37
Comment from: [Member]

I actually bought like three pairs of those shoes. I am going to see if I can get a refund.

05/17/12 @ 16:24
Comment from: SarahC [Visitor]

I never figured that Skechers would be sued, but I was waiting for the evidence that that horrible sole destroyed your body...

05/17/12 @ 22:41
Comment from: Suskis [Visitor]

Next is MBT, the original frankenshoe creator, guilty of this rocker-shoes madness. I hope they get what they deserve, because my eyes become sore every time I see a girl wearing their mostrosities..

05/18/12 @ 05:01
Comment from: Mr. Leigh [Visitor]
Mr. Leigh

I bought a pair of Sketchers Shape-Ups from their work wear line. I briefly tried them out, now they are sitting unused and I'd love a refund from Sketchers. Any money is better than nothing. I realize that they are willing to give refunds, however has anyone sued from sustaining injuries wearing them? I have not had this happen, but have witnessed people tripping and falling over. I would imagine there have been ankle sprains and other injuries that have occurred as people have tried to use these miracle shoes.

05/18/12 @ 09:28
Comment from: .:Ash:. [Visitor]

New Balance marketed their own version of a toning shoe, too, right? I wonder if they're a little worried about this ruling against Sketchers. And, if NB gets sued, I wonder if they'll be more cautious about other product lines that may incite such skepticism.

I like your point about taking responsibility. Great post.

05/18/12 @ 10:58
Comment from: maven [Visitor]

I actually liked my skechers, and it was through that MBT based approach that I came to barefoot running. The movement they were trying to facilitate is really the same one we use in barefoot running, getting off the heel and moving to the forefoot, emulated in these shoes by the forward rolling design in the days before vibram soles were available. So I don't really see much reason for people on this site to be so jubilant, this same suit may come back at barefoot running claims as well.

05/18/12 @ 12:37
Comment from: Mikekim [Visitor]

Does anyone know bio mechanically why hey are bad. Ive worn them and they are comfy.

05/18/12 @ 14:55
Comment from: ugo [Visitor]

I'm happy to see that the future for skechers look better than the past...i know that there's a new shoe they call "go bionic" coming this summer with zero drop, very flexible and ultra light...look interesting...

05/18/12 @ 23:10
Comment from: happyfeet [Visitor]

My mom had given me her Sketchers because they were a little small for her. I tried them for a while but never felt comfortable in them. I always knew they were on my feet and had to be careful not to step funny for fear of falling over. They also weren't really practical for all the different activities I do anyway. It is pretty hard to go hiking or run on the beach in them! I switched to fivefingers shortly after trying the sketchers and never looked back. I don't entirely agree with the ruling. It certainly isn't helping the consumer take responsibility for their own actions.

05/19/12 @ 12:40
Comment from: Bryan Troyer [Visitor]
Bryan Troyer

I agree with you that the consumer should do a better job of weeding out the BS in advertisements. Yet it would be much simpler if shoe companies just didn't make up a bunch of BS to sell their shoes. Just tell us what they really are, and if they are good, we will buy them.

05/20/12 @ 12:30
Comment from: Kevin [Visitor]

Vibram next!

05/22/12 @ 16:40
Comment from: Doug [Visitor]

Skechers is the king of knock off shoes and destroyed the category for rocker bottom shoes. The shame is that Skechers flooding the market with cheap imitations of MBT shoes have left the originator of the rocker bottom bankrupt. Whether they remain a going concern is n doubt. The cycle I have seen in rocker bottom shoes is repeating itself in the barefoot area. Fila flooded the market with skeletoes. This has damaged Vibram in the short term and you can already pick up skeletoes below their wholesale price for under $25. The question now becomes can Vibram survive the glut of $25 skeletoes and fake fivefingers. I think they can, but past history says it will harm the brand. Now Skechers having destroyed the rocker bottom category is entering the minimalist category. Stay tuned.

05/27/12 @ 02:04
Comment from: Jack [Visitor]

I have been wearing MBT shoes for 10 years. I have 10 pairs & they are the most comfortable shoes I've ever owned. It does take a few days to get accustomed to them & they are pricey but I really hope the company continues to stay in business.

12/01/13 @ 21:19

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