Liz Lemon (Tina Fey) in FiveFingers on 30 Rock

30 Rock fans who are also Vibram FiveFingers fans were pleased to see Liz Lemon — played by Tina Fey — briefly show off some Bikila FiveFingers on the February 2, 2012, episode of the show.  It was a speedy cameo (screen-captured above), so you had to be paying attention (as opposed to watching the show and surfing BirthdayShoes.com at the same time, right?).

If you're not a 30 Rock fan, it's a pretty hilarious comedy series chronicling the writing of a live sketch comedy show (like Saturday Night Live) in the NBC headquarters.  Alec Baldwin and Tina Fey's character interplay is just fantastic.

Below is the episode Today You are a Man (that's a recap of the episode).  If you jump to about minute 9 and watch about a minute and a half, you'll catch the Bikila FiveFingers:

In short, Liz is renegotiating her contract with Jack (her boss).  Jack's sort of like a corporate uber-man, and gave a lecture series (in the past) on negotiating.  One of his points is never to be the first person to speak, so when Liz goes to negotiate with Jack, she sits across from him silently, and then props her feet up on a coffee table — that's where we see the Bikila FiveFingers — and Jack can't help but break the silence and speak first, exclaiming, "Oh I hate those shoes!" Liz responds, "Oh are we starting?"

The scene prior to this is hilarious — Jack says in a lecture on negotiating, "Whatever you do don't speak first ... because what is speaking a sign of?"  He waits and someone in the audience says, "Weakness?"  Jack immediately responds, "You're fired!" and the crowd goes wild.

Anyway, pretty hilarious incorporation of toe shoes into 30 rock.  Way to go Liz Lemon!  Does anyone know if Tina Fey wears FiveFingers regularly?  It seems almost too bizarre to have them incorporated — surely at least one of the writers for the show wears them, no?  Anyone have any behind-the-scenes insight?  Tina Fey are you reading???

Anyone else wearing their FiveFingers to work with a suit?  Anyone used them to spark a conversation?  What'd you think about the prime time cameo?  Let's hear it!