30 Rock fans who are also Vibram FiveFingers fans were pleased to see Liz Lemon — played by Tina Fey — briefly show off some Bikila FiveFingers on the February 2, 2012, episode of the show. It was a speedy cameo (screen-captured above), so you had to be paying attention (as opposed to watching the show and surfing BirthdayShoes.com at the same time, right?).
If you’re not a 30 Rock fan, it’s a pretty hilarious comedy series chronicling the writing of a live sketch comedy show (like Saturday Night Live) in the NBC headquarters. Alec Baldwin and Tina Fey’s character interplay is just fantastic.
Below is the episode Today You are a Man (that’s a recap of the episode). If you jump to about minute 9 and watch about a minute and a half, you’ll catch the Bikila FiveFingers:
In short, Liz is renegotiating her contract with Jack (her boss). Jack’s sort of like a corporate uber-man, and gave a lecture series (in the past) on negotiating. One of his points is never to be the first person to speak, so when Liz goes to negotiate with Jack, she sits across from him silently, and then props her feet up on a coffee table — that’s where we see the Bikila FiveFingers — and Jack can’t help but break the silence and speak first, exclaiming, “Oh I hate those shoes!” Liz responds, “Oh are we starting?”
The scene prior to this is hilarious — Jack says in a lecture on negotiating, “Whatever you do don’t speak first … because what is speaking a sign of?” He waits and someone in the audience says, “Weakness?” Jack immediately responds, “You’re fired!” and the crowd goes wild.
Anyway, pretty hilarious incorporation of toe shoes into 30 rock. Way to go Liz Lemon! Does anyone know if Tina Fey wears FiveFingers regularly? It seems almost too bizarre to have them incorporated — surely at least one of the writers for the show wears them, no? Anyone have any behind-the-scenes insight? Tina Fey are you reading???
Anyone else wearing their FiveFingers to work with a suit? Anyone used them to spark a conversation? What’d you think about the prime time cameo? Let’s hear it!
7 replies on “Liz Lemon (Tina Fey) in FiveFingers on 30 Rock”
My wife and I squealed when our favorite female comedian on our favorite sitcom flashed our favorite brand of toe shoes!
One of the women in upper-management at my company wears VFFs regularly with her nice business suits. Her pair is a nice brown suede and they actually blend in quite well, I wonder how many other people have actually noticed them.
You should check out the new season of Survivor, which starts on February 15th. I’ve already spotted three (!) contestants wearing VFFs from the preview photos on CBS.com. I guess VFFs are truly mainstream now.
I’m glad someone noticed this and posted it! I, too, squealed! 🙂
I think I said HEY THOSE ARE MINE! To my partner who was in the room with me. I did not get a good look but I thought by the bottom they were the Bikila LS. I love that she was sporting them. To bad it was to get him to comment on how much he hates those shoes 😉 She should have been rocking a pair of those cool Black, Neon Blue, and Neon Purple speeds you can only get in Europe. On a side note I love 30 rocks but I am sad that it bumped community off of the air for now.
No Robert not LS just regular Bikilas Silver/Verde/Silver, you can see the strap on the still above.
I wear my VFF’s with dresses, suits, jeans, shorts…everything I own. Let’s be real, since I bought my first pair 2 years ago, it’s the only shoe I will put on my feet!