This past Friday, New Balance released high resolution photos of the NB Minimus Trail, NB Minimus Road, and NB Minimus Wellness — three minimalist-minded shoes to be released in Spring 2011. This is the latest in New Balance’s “controlled leak” trickle of marketing information designed to build up interest in the line. Apple Computer has used this technique with much success and it seems to be working for New Balance. We’ve got the high-res photos as well as all the information about the upcoming 2011 New Balance NB Minimus line here. Check it out!
And just as a recap for those just now checking in on this emerging line of minimalist footwear, here’s what’s happened so far. Back in August, we caught an initial glimpse of an orange version of the Minimus Trail. Later in August, two videos mysteriously appeared on youtube. One featured Anton Krupicka and the Minimus Trail. Another featured Grant Robison (2004 olympics medalist 1500m) with the running version of Minimus. The last bit of information New Balance shared was an interview with Anton Krupicka. He discussed his involvement in the design of the Minimus and New Balance gave us glimpses of the Minimus Trail in various stages of the design process.
So go and see the latest photos and all of our coverage of the New Balance Minimus here! … and then come back here and let us know what you think in the comments below.