Comment from: jigamo [Visitor]

Hmm. Looks like the website ( is either down or having issues right now.

12/12/12 @ 11:03
Comment from: kaioslider [Visitor]

Meh. Lost me at "amplify". I'm skeptical, my guess is that this is more about making money (for Tony and investor(s)) than bringing something truly new to the market.

12/12/12 @ 12:04
Comment from: Larry Prater [Visitor]
Larry Prater

Drop the "s" in "athletics" and you can get the website.

12/12/12 @ 13:20
Comment from: [Member]

Topo The Morning To Ya...

I can kind of see the shape in the pictures. It looks interesting. I just don't enjoy the closed toed shoes and prefer the individual toe pockets.

I wondered what happy to Tony and why he left. Sounds like he wanted to start making some money and also have more control of the direction things go.

12/12/12 @ 15:23
Comment from: A C C [Visitor]

Like it or not, NB Minimus is massively popular compared to VFFs (and Merrell Barefoot, to an extent). Even more popular than any of these is the Nike Free series.

I bet Topo will end up like Altra or something, very niche. They don't have a distributor base like NB.

12/12/12 @ 16:25
Comment from: steve [Visitor]

I don't know if it is only me, but those images give me nauseous !!

12/12/12 @ 17:21
Comment from: beachbum1701 [Visitor]

They don't look like they gots toes. I likes my shoes wit' da toes...

12/13/12 @ 08:58
Comment from: Cody R. [Visitor]
Cody R.

interesting, curious about the "amplifying" part of it, could be awesome, or a gimmick, leaning towards gimmick...hoping it's not

but he looks like he wants money lol

12/13/12 @ 18:10
Comment from: robb. [Visitor]

lame name. with $5M you'd think they could hire a brand wizard to come up with something better than his bro-name from the gym.

12/19/12 @ 14:27
Comment from: Doug B [Visitor]
Doug B

I'm somewhat. If they spent as much time on the shoes themselves as it appears they spent on the marketing campaign, they could be onto something.

As someone else (A C C) mentioned, this will fall on its face without a solid distribution model, and/or massive market seeding.

01/16/13 @ 19:38

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